Brands often come up to us knowing they need help but don't know exactly what they need. They want increased brand awareness, more traffic to their blog, a cohesive design, or fast growth, etc. – simply they don't know how to reach their goals.

But if clients can see your services laid out along with how you lot've specifically helped other brands accomplish similar goals, they're given a articulate picture of how you can assist them. Information technology'south one affair for business owners to abstractly make assumptions around what they need. Information technology'due south some other to look at a package and say: "yeah, that's exactly what I need."

By packaging your services in a way that'southward articulate, concise and attractive to the type of clients you desire, y'all'll secure more work, faster. Packaging your services simplifies the information a client is processing and the decision they need to make, reducing cerebral barriers and prompting them to buy your services, faster.

Here are the five steps needed to packet, price and promote your freelance services to attract the clients you want.

Pace ane: Decide what services to offer

And so many professionals – especially freelancers and agency folks – are specialized generalists or general specialists. Meaning, they have many skills that allow them to be fully responsible for a task office, particularly in marketing with the rise of the total-stack marketer . For case, a marketer might be an adept in SEO, paid advert, social media marketing, content marketing and analytics – running the entire marketing funnel.Marketing themselves is all well-nigh packaging their services in a manner that speaks to their potential clients' needs and interests.

How do yous make up one's mind which of your services to parcel together or how to bundle them? How do y'all know what your clients are going to want?

Having recently launched our Peep packages, nosotros learned that several of the freelancers in our community are pros at packaging their services, and then we asked for their insights! Here are their tips.

1) Do your enquiry most your clients and market place

If there's a certain industry or market you want to work in, look at what the leaders are doing. If want to work in e-commerce, for case, take a look at what big brands like Amazon are doing, likewise equally small-scale only smart brands like AHALife. Keep their tactics in listen when deciding what to offer (setting make tone, edifice social following, designing emails, etc.). Wait at how they're marketing themselves and the products they've congenital.

Information technology's also helpful to inquire potential clients and friends in the industry what they're looking for in your area of expertise. Post a question to a relevant forum or Facebook group request businesses what they're looking for.

Peep Krista Gray says:

"When I first decided to offering the services in these specific formats (example below), I collected qualitative feedback from friends, family, colleagues and potential customers. I also spent a lot of time doing research online to see what other services and packages other people were putting out in that location. My work is a bit unique in that I come from a varied background (#startuplife), so the hardest part was actually figuring out what I could exercise that would be the almost valuable."

Here'southward what Krista'due south Crowdfunding Strategy Consult package looks similar:

Krista-Grey-crowdfunding-strategy-consult krista-grey-crowdfunding-strategy-description
krista-grey-crowdfund-strategy-sample-images

The beauty of packaging your services is that y'all can focus on the type of work you actually want to practice – what you're passionate well-nigh. If you create a compelling package around those activities, clients who need those services will find you.

Step 2: Bundle your services

Packaging your services requires some strategic thought. Service packages should be streamlined and hands digestible. The copy should be in unproblematic language but besides tell a story about the touch on it volition accept. Your service package needs to speak for itself in selling your customer on what yous have to offering. Information technology should lead little to the imagination and leave clients with few – if whatever – questions.

Here are three guidelines to follow when packaging your service bundle.

i) Reflect on your past piece of work and processes

Reflecting on past successful customer engagements or projects will help you lot outline exactly what you demand to accomplish a specific goal. Await back on old projects to make up one's mind what worked, what didn't. What you could accept done better or what could have been streamlined. Doing this analysis will help you create a packet that's optimized for success.

Peep David Hathaway said:

"When developing the copy for a package for future clients, I refer back to the steps involved in creating that exact service for other clients. Sometimes, I do additional research to brand sure it'due south on bespeak."

2) Get specific in your offering

Offer to "manage social media" might piece of work for some clients, merely they're likely going to want more than detail. They also likely have something specific in heed they want to achieve, just they're non certain how to articulate or illustrate what information technology is. The more than specific y'all get with your service packages, the more probable a client is to say – "yes, that's what we need."

Beingness specific when describing your services also eliminates uncertainty. For example, if you're offer Twitter growth, a potential client might assume you're going to utilize bots or blackness hat techniques and motion on before asking any questions. In this case, you might want to include words like "organic Twitter growth" and and then briefly particular out the tactics you lot'd apply to build a Twitter post-obit.

Peep Dorie Herman said:

"Information technology took some refining to decide how to bundle my services. At first, they were packaged to 'assist people grow their Instagram following.' Simply after only seeing nibbles – no purchases – I realized I had to go *much* more specific. And so now, I offer iii packages:

ane) One for people who completely need to starting time an account

2) 1 for people who have an account just need someone to assist them with outreach and growth

3) One for consulting services."

Here's what Dorie'southward Instagram Growth and Direction package looks like:

dorie-herman-instagram-growth-and-management

Dorie-herman-instagram-growth-and-management-2

dorie-herman-instagram-growth-getting-started

Run into how Dorie starts out past addressing the customer's goal, then dives into how she'll attain that goal for them with specific tactics. She then lists out what she needs from them, giving a clear moving picture of time and investment needed before they get started.

3) Have the journalistic arroyo to the re-create of your package

When crafting the copy for your services package, lead with a general overview, then dive into specifics. David says:

"I stay general in the beginning, using an entertaining phonation and speaking direct to any overarching hopes a prospective client may have. I go far fun! I take the: 'Welcome! I have the reply to your problem!' Arroyo. However, they will be thinking, 'merely how'. Then then, I move onto the incremental steps involved in getting the job done which satisfies their need for proof, equally most clients are big on ROI and physical plans not whimsical ideas. When I motion to the eye of my packages I list out concrete steps in simple linguistic communication. I want even a social media novice to get what I'm proverb."

Here's 1 of David'southward examples :

david-hathaway-social-media-growth

david-hathaway-social-media-growth-2

social-media-growth-getting-started

Run across how he includes a costless consultation? This is a bang-up way to build trust with your client – past demonstrating how dedicated yous are to their success by lending your expertise for free.

Pace 3: Toll your package

Pricing is going to differ depending on your goals, the market and the industry you lot're working in. That said, hither's a general guide to pricing different marketing services .

When pricing your packages, most Peeps seemed to have started likewise low and had to increase their prices. One way to avoid this is to look back at the hours it took for you to complete a like project for clients in the past. From at that place, you can estimate your package cost plus any additional time for admin work, calls, follow-ups, meetings, etc.

Dorie said:

"I tried to think about the time it would have me to do such things and what I valued my expertise at. And so I realized I way lowballed myself and refined."

Krista had a similar feel. She added:

"Since my packages are a flake mixed in terms of what I can offering (design, writing, marketing), a few of my early sales were priced pretty off (read: way too low). There was definitely some trial and error in learning with each accepted (and rejected) project proposal."

David, on the other hand, thinks it's a adept thought to offset depression in terms of price and scale up:

"While some of the prices of my packages are depression and some are high, pricing is actually a balance between what I need to survive, and a mode to go clients in the door. Technically, I could do customs management for some large Startup for 70k a year, but a parcel with that rate is not going to bring in whatsoever clients. I brand the rate enticing, because honestly, once they are happy with the piece of work, income becomes more negotiable."

"Adjust your cost to get the client and to build trust – this trust is invaluable. In your packages, focus more on what you lot can offer them, than what they will be giving you. I often offer free consultations! Write your packages as if information technology weren't fifty-fifty almost the money, and this was simply some fun projection yous were super excited to starting time, but needed to notice a client to begin!"

Stride 4: Promote your packet

In one case your parcel is created, it'southward time to share information technology with the world. Of class, you lot'll want to include it on your website or portfolio page – letting your potential clients know it'south an pick. Share it on social media also, especially if you're offering social media services.

Here are some examples:

When writing the copy of your packages on your site and on social, consider what keywords your potential clients might be searching for. For case, when creating the title of your package, consider using very specific language such every bit "Build your Instagram following" or "Increase organic engagement on Twitter" – that fashion, the people who need exactly what you're offering will be more probable to find y'all.

If you lot're using content marketing to promote your services – i.e. writing nigh topics you're an expert on – add a phone call to action to hire you at the bottom of your content (article, newsletter, podcast, video, etc.). That way, you're more likely to come across a direct render from all that time and effort you spent on that piece of content.

Step 4: Mensurate, reverberate and revise

Your outset version of your service parcel is non going to exist your terminal. With each client, you'll acquire something new nigh your procedure and pricing, every bit well as their needs and wants. You'll as well acquire more about the market and their target audience. Be ready to suit and change your packages to produce the biggest return for y'all.

The most mutual modify we've seen Peeps make to their packages has been pricing, most realizing that they initially price their packages too low. Krista said:

"When I broke down the costs of my equipment, programs I needed to apply, time and fees, I was barely breaking even on some projects! When I started to get more and more piece of work requests, I raised my prices to a point where some folks did drop off, but the ones who remained interested were dedicated and truly wanted to hire someone they could have a peachy working relationship with. With higher prices comes higher customer expectations, but I love and capeesh that. These are my favorite people to piece of work with."

Dorie learned a lesson in messaging, as she was attracting an audience that didn't encounter her focus. She added:

"It had non occurred to me that people would want me to manage and create content for their own personal accounts. I thought businesses would exist approaching me. In response, I got much more specific about who should buy the packages when I went in and refined my offerings and pricing because personal accounts are not where I desire to focus my fourth dimension."

Iterating on your bundle may also hateful unbundling some services and simply focusing on 1 offering, or bundling more. Become with your gut initially, then test what works and what doesn't with a few clients. Eventually, yous'll find an optimized package.

A few more tips for designing and bundling your services

We asked our Peeps if they had any other insights, tips or lessons to share based on their experiences in building service packages. Here's what they had to say.

1) Although you're productizing your services, you still need to focus on building strong relationships

"My clients often limited how much they capeesh having a relationship with merely me instead of having to find several different specialists. While I practice the bulk of the piece of work myself, I do occasionally outsource special blueprint requests (like a manus-lettered logo) via a creative cursory to a contact in my network, or crazy-complex code to a dev friend (and yes, I write the requirements). I learned that being able to do this well – or translate, then to speak – is a real value add. I wouldn't have thought of that before." ~ Krista Gray

2) Start small and brand refinements based on feedback

"If y'all're like me, y'all may want to dip your toe in a chip and see what happens, and so brand refinements. Information technology was hard to know what people would inquire for, but I soon realized that their needs and requests were similar, and that made me get back and refine my messaging to be more than clear about my services and which would be correct for them." ~ Dorie Herman

3) Speak to your customer's needs, tell a compelling story

"Clients intendance first and foremost about themselves and their investments. Testify them non only what you can exercise, just HOW you do information technology, through your tone, attitude, and humor. Because telling a great story to a prospective customer nigh something they already care well-nigh (rather than trying to convince them to try your idea) volition up your success!" ~ David Hathaway

In conclusion, remember nigh what type of work makes you lot happy, then reverberate on your process – what has worked in the by and what hasn't – apply your findings to an initial package, promote it to the world, run through a couple of clients, and iterate based on your learnings.

Ready to bundle and promote your services? Create a packet on CloudPeeps today !